Privacy Policy for East Sheen & Mortlake

Effective Date: 16/04/25

  1. Introduction

Welcome to East Sheen & Mortlake (https://eastsheenandmortlake.co.uk/), operated by [Your Company Name] (“we,” “us,” or “our”). We are committed to protecting the privacy of our users (“you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://eastsheenandmortlake.co.uk/ (the “Site”), including any related services, such as our business directory listings and subscription services.

Please read this Privacy Policy carefully. By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

This Privacy Policy should be read in conjunction with our Terms and Conditions, available at https://eastsheenandmortlake.co.uk/terms/.

  1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

  1. a) Personal Data Provided by You:
  • Business Listing Information: When a business owner or representative (“Business Lister”) creates or claims a listing (Basic or Subscription Plan), we collect information necessary to populate the directory listing. This may include:
    • Business/Organisation Name
    • Contact Person Name
    • Business Address
    • Business Phone Number(s)
    • Business Email Address
    • Website URL
    • Business Description, Services Offered, Hours of Operation
    • Logos, Images, or Videos related to the business
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  • Account Information: To manage a listing or subscription, Business Listers must create an account, requiring information such as name, email address, and a password.
  • Subscription Information: If you purchase a Subscription Plan (‘Economy’, ‘Premium’, ‘Ultimate’), we collect information necessary to manage your subscription status and history (e.g., plan level, subscription start/end dates). Note: Payment processing details are handled separately (see Section 5).
  • Communications: If you contact us directly (e.g., via email or a contact form), we may collect your name, email address, and the content of your message.
  1. b) Automatically Collected Information:
  • Log and Usage Data: Like most websites, we automatically collect information when you access or use the Site. This may include your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, search queries entered on the site, and the dates and times of your visits.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your interaction with our Site, personalize your experience, analyze usage patterns, and manage the Site. You can control the use of cookies at the individual browser level. For more details, please see our Cookie section below (Section 8).
  1. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Manage the Service:
    • Displaying business listings in our directory.
    • Creating and managing Business Lister accounts.
    • Processing and managing subscriptions (though payment is off-site).
    • Facilitating communication between users and listed businesses (if applicable features exist).
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  • To Improve the Site:
    • Understanding how users interact with the Site to enhance functionality and user experience.
    • Monitoring and analyzing usage and trends.
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  • To Communicate with You:
    • Responding to your inquiries and support requests.
    • Sending administrative information, such as updates to terms, conditions, and policies.
    • Sending service-related announcements (e.g., subscription renewal reminders).
    • Sending marketing communications (only with your explicit consent, where required).
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  • For Security and Compliance:
    • Protecting the security and integrity of our Site.
    • Preventing fraud and abuse.
    • Complying with legal obligations.
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  1. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), UK, or Switzerland, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only:

  • Where we need the personal information to perform a contract with you (e.g., to provide the listing service you requested, manage your subscription).
  • Where the processing is in our legitimate interests and not overridden by your rights (e.g., for website analytics, security, responding to inquiries).
  • Where we have your consent to do so (e.g., for marketing communications, non-essential cookies).
  • Where we need to comply with a legal obligation.
  1. Disclosure of Your Information

We do not sell your personal information. We may share information we have collected about you in certain situations:

  • With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (e.g., website hosting, data analysis, email delivery, customer service). These providers are obligated to protect your data and use it only for the purposes for which it was disclosed.
  • Payment Processing: All payment transactions for Subscription Plans (‘Economy’, ‘Premium’, ‘Ultimate’) are processed securely through our third-party payment processor, Stripe. We do not collect or store your full credit card number or other sensitive payment details on our servers. We may receive transaction confirmations, subscription status, and limited billing information (like billing address or card type/last 4 digits) from Stripe to manage your account and subscription. Your payment information provided to Stripe is subject to Stripe’s own privacy policy and terms of service.
  • Publicly Visible Listings: Information you provide for your business listing (excluding private account details like passwords) is intended to be publicly visible on the Site as part of the directory service.
  • By Law or to Protect Rights: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) prevent or investigate possible wrongdoing in connection with the Site, (iv) protect the personal safety of users of the Site or the public, or (v) protect against legal liability.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as part of that transaction.
  1. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or destruction. We store personal details such as telephone numbers and addresses securely within our website’s database. However, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

  1. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws, like financial record-keeping for subscriptions), resolve disputes, and enforce our legal agreements and policies.

  • Account Information: Retained as long as your Business Lister account is active.
  • Listing Information: Retained as long as the listing is active on the Site.
  • Usage Data: Generally retained for a shorter period, except when used for security or site improvement, or if legally required to retain longer.

You can request deletion of your account and associated personal data as described in Section 9.

  1. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons) to track activity on our Site and store certain information. Cookies are small data files stored on your hard drive or in device memory. We use cookies to:

  • Enable essential website functions (e.g., login sessions).
  • Remember your preferences.
  • Analyze Site traffic and usage patterns (e.g., using Google Analytics).
  • Potentially deliver targeted advertising (if applicable, and with consent where required).

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site effectively. [Optional: Consider adding a link to a separate Cookie Policy or a cookie consent management tool if you use many non-essential cookies].

  1. Your Data Protection Rights

Depending on your location (especially if you are in the EEA, UK, or California), you may have the following rights regarding your personal data:

  • Right to Access: You have the right to request copies of your personal data.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete. (Business Listers can often update their listing information directly via their account).
  • Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal data based on legitimate interests, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • Right to Withdraw Consent: If we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [Your Contact Email]. We will respond to your request in accordanceance with applicable law. You may need to verify your identity before we can fulfill your request.

  1. Third-Party Websites

The Site may contain links to other websites not operated or controlled by us, including links within business listings. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

  1. Children’s Privacy

Our Site is not intended for use by children under the age of 13 (or 16 in some jurisdictions like the EEA). We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

  1. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside [Your Country/Region of Operation, e.g., the United States] and choose to provide information to us, please note that we transfer the data, including personal data, to [Your Country/Region of Operation] and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take appropriate steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

  1. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: info@eastsheenandmortlake.co.uk
  • By mail: Digital Success Heroes, Network Business Centre, 46 Lower Richmond Rd., London SW14 7EX



Telephone: 020 3051 3754
info@eastsheenandmortlake.co.uk
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